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Company overview
Novomatic is an international gaming company founded by Johann Graf in 1980. The company started by importing gaming machines and today operates its own casino network while producing both land-based and online gaming products.
History and portfolio
Founded in 1980 by Johann Graf, Novomatic grew from a small gaming-machine import business into an international holding with offices in dozens of countries and its own casino network under the Admiral brand. The company's game platform (NovoLine Interactive) underlies most of its classic slots - simple in mechanics (without complex bonus features) but widely recognised thanks to decades of presence in land-based casinos.
Popular Novomatic games
Below are Novomatic slots we've already covered on GamblRadar with real RTP and mechanics data:
Licenses and regulators
Novomatic holds a broad network of regional licenses (including the Malta Gaming Authority) for distributing content through online operators, as well as licenses to operate land-based casinos in several European countries.
Frequently asked questions
How does Novomatic differ from purely online providers like Pragmatic Play?
Novomatic is a hybrid company: besides developing online slots, it operates its own network of land-based casinos (the Admiral brand) and manufactures physical gaming machines, setting it apart from providers working exclusively online.
Why do Novomatic's classic slots lack complex bonus features?
It's a deliberate design choice - many of the company's key releases were originally created for land-based machines, where simplicity and round speed were prioritised over multi-layered bonus mechanics.
Who founded Novomatic?
Johann Graf, who started the business in 1980 importing gaming machines and built one of Europe's largest gaming holdings.
Sources and methodology
Company data (founding year, headquarters, portfolio size, licenses) is compiled from public sources: the provider's official website, regulator registries, and industry publications. We do not publish our own provider "trust" rating - that's a matter of the licenses, which every reader can verify independently.
Updated: August 2026 - Section: Providers > Novomatic